Innovid, the leading omnichannel advertising platform, today announced the general availability (GA) of Hypermode, its high-precision execution layer designed to operationalize social advertising at enterprise scale. Now fully supporting Meta, Pinterest, Reddit, Snapchat, and TikTok, Hypermode enables brands and agencies to build, validate, and launch creative-heavy campaigns at scale across accounts with greater speed and accuracy—cutting campaign setup time by up to 80%. Early adopters have reported up to 6x faster speed to market and 10x reductions in manual workload, with QA processes that once took hours to complete now finalized in minutes.
Hypermode is offered within Innovid’s Social Ads Manager, which delivers a unified execution environment for end-to-end campaign management and optimization across LinkedIn, Meta, Pinterest, Reddit, Snapchat, and TikTok.
As social campaigns grow more complex—and increasingly serve as performance and creative engines within broader omnichannel strategies—traditional bulk tools and platform interfaces create operational bottlenecks, introducing manual guesswork, fragmented workflows, and reactive QA processes. In this environment, execution precision at the platform level has become mission-critical. Hypermode was built to eliminate those friction points by combining the familiarity teams rely on with the intelligence and safeguards of a purpose-built, cross-platform activation environment.
With GA, Hypermode fully unifies creative and media workflows with a single execution layer. By connecting creative development directly to media activation with real-time validation and safeguards, teams can launch faster, with greater accuracy and lower operational risk.
Unify Creative and Media for Faster, Safer Launches
A key differentiator of Hypermode is its seamless connection with Innovid’s omnichannel Creative Manager, bridging the gap between high-volume creative development and bulk creative trafficking in a single workflow.
“Compelling creative anchors every Snapchat campaign, and advertisers move quickly to test, learn, and iterate on our platform,” said Fintan Gillespie, Global Director of Snap Inc.’s Ad Partnerships Group. “Tools like Hypermode that can unlock greater efficiency and scale help our partners stay agile and grow on Snapchat.”
Marketers can automatically access approved creative IDs in Hypermode, ensuring assets, formats, and creative details are mapped with total accuracy. In addition, it supports bulk preview fetching, allowing teams to audit entire creative rotations in minutes instead of hours.
This unified workflow reduces the risk of mismatched assets or broken links and empowers marketers to launch creative-heavy campaigns at enterprise scale without operational bottlenecks.
Operationalize Social at Enterprise Scale
Designed with agencies and multi-brand advertisers in mind, Hypermode enables a smarter, cross-account workflow that makes working across brands and lines of business easy. Dropdown menus populated with details such as media, identities, and targeting eliminate the need to duplicate media setup, ensuring accuracy while saving hours. Winning strategies can be cloned and scaled instantly, transforming what once required a full day of manual replication into a streamlined process in minutes.
Eliminate Workflow Friction and Launch with Confidence
Hypermode eliminates the “tab-switching tax” common in social execution workflows. Embedded audience and information panels allow users to apply prebuilt target sets, clone targeting from existing ad groups, and preview publisher-rendered creative in real time—all without leaving the sheet.
By combining real-time creative previewing with structured validation, teams gain greater confidence that the right creative is paired with the right audience strategy before a campaign goes live.
“Hypermode made duplicating and editing entities seamless,” said Jennifer Dyga, Associate Director, Paid Social, Wavemaker. “The interface is intuitive, and it significantly reduced friction in our campaign-build process.”
Turn QA Into a Continuous Advantage
Unlike traditional bulk tools that reject entire uploads due to isolated issues, Hypermode surfaces errors directly within the workflow, highlighting problematic cells with clear, contextual guidance. Teams can resolve issues in real time without losing work or restarting uploads from scratch.
This transforms campaign QA from a high-stress, end-of-workflow hurdle into a continuous, manageable process, dramatically reducing troubleshooting time while ensuring successful campaign pushes.
Move Faster with Greater Control Across Every Level
Since its initial launch, Hypermode has introduced several enhancements designed to accelerate execution while increasing visibility and control, including:
- Seamless cross-level navigation between campaign, ad group, and ad levels, letting teams build, manage, and validate campaigns fluidly without losing context.
- Advanced multi-sorting and filtering, enabling users to surface critical details instantly and act quickly across large, complex builds.
- Find-and-replace functionality, streamlining bulk updates and ensuring consistent keyword or targeting adjustments across campaigns in seconds.
- Team-sync column sets, allowing teams to create and share custom views aligned to their workflow, improving collaboration and reducing misalignment.
- Instant “sanity check” aggregations, providing real-time budget rollups to cross-reference against planning documents and catch discrepancies before campaigns go live.
“Social is no longer just a channel; it’s one of the most powerful, yet operationally complex environments in digital media,” said Megan Gall, VP, Strategy, Innovid. “Hypermode was designed to remove friction at the point of execution, delivering precision, validation, and intelligent controls in a single environment. With GA, Hypermode becomes a high-velocity, high-precision activation layer, helping brands and agencies operate at scale with greater speed, control, and confidence.”
About Innovid
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.
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