Relation Insurance Acquires Wright Insurance Planning

Relation Insurance Services (“Relation”) announced today their acquisition of the assets of Wright Insurance Planning (“Wright”). The transaction went into effect on October 1, 2026; terms of the transaction were not disclosed.

“Joining Relation gives us an opportunity to continue doing what we do best while giving our clients access to the broader resources and capabilities of a national organization,” said Chris Wright, president of Wright Insurance Planning. “Our approach has always been centered on understanding each client’s unique needs and developing thoughtful, personalized solutions. We’re excited to join Relation, a company that shares our commitment to relationships, service and doing what’s right for our clients.”

Located in St. Louis, MO., Wright Insurance Planning is an independent private insurance firm specializing in personalized life insurance and long-term care planning for individuals, families, estates and businesses. The firm also provides disability insurance, estate analysis, premium financing, buy/sell funding, key-person coverage, executive benefits, charitable planning and other insurance solutions.

“We’re pleased to welcome Chris and the entire Wright team to Relation,” said Tim Hall, chief executive officer of Relation. “Chris has built a strong business around thoughtful planning, personal service and lasting client relationships. Their capabilities and approach to business are a natural complement to Relation, and we look forward to supporting the team as they continue to grow and serve their clients.”

About Relation’s Mergers & Acquisitions

Relation Insurance Services is actively seeking partnerships to expand its offerings, industry expertise, and geographic footprint. Relation offers a seat at the table to insurance entrepreneurs with equity ownership opportunities and a people-first approach that optimizes outcomes for employees and clients. For more information on joining the Relation family of brands, visit www.relationinsurance.com/partner-with-us.

About Relation Insurance Services, Inc.

Relation Insurance Services is an insurance brokerage that offers superior risk management and benefits consulting services across the United States. It is ranked by Insurance Journal within the top 25 largest agencies in the country by revenue and has approximately 1,500 employees across more than 90 locations nationwide. Relation is a privately held corporation backed by BayPine, a Boston-based private equity firm focused on digital transformation capital to drive innovation and sustainable growth in core-economy, market-leading businesses. Visit: www.relationinsurance.com for more information.

Media gallery