What started as a simple selfie has grown into something extraordinary. Acumen Financial Advantage today announced that its #BrightFutures4Kids campaign has generated nearly $20,000 in donations to Children’s Miracle Network through Credit Unions for Kids (CU4Kids), a milestone that reflects the power of community, purpose, and the credit union difference.
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Since launching in October 2025, the campaign has inspired hundreds of LinkedIn selfie posts from credit union professionals, partners, and supporters across the country. For every post tagged #BrightFutures4Kids, Acumen donates $10 to CMN hospitals through CU4Kids. Beyond social media, Acumen has donated 5% of its revenue from every newly funded Charitable Donation Account (CDA) or Charitable Endowment Plan™ (CEP) opened on behalf of participating credit unions. To date, 23 credit unions have funded CDAs as part of this initiative, translating strategic financial decisions into direct charitable impact for children and families.
“We are deeply proud of the engagement and enthusiasm this campaign has generated across the credit union industry, from our partners and from our own team,” said Ryan Millman, Principal at Acumen Financial Advantage. “Seeing credit union professionals nationwide step up, post their selfies, and open CDAs to benefit CMN is a true reflection of the values at the heart of this movement. This is the credit union difference in action.”
The partnership with CMN extends beyond financial contributions. Acumen was proud to sponsor the CU4Kids Crew at the recent Elevate conference in Orlando, a premier gathering for Children’s Miracle Network supporters. Meeting and engaging with the next generation of credit union leaders at Elevate was a reminder of why this work matters so deeply.
“Talking with young credit union professionals who are so passionate about their mission, and seeing how that mission connects to CMN is inspiring,” Millman added. “It speaks directly to what we do every day at Acumen: helping our clients take their mission to the maximum.”
The #BrightFutures4Kids campaign will remain active through the end of 2026, with concentrated promotion tied to major industry events. There is still time for credit union professionals and supporters to get involved:
- Post for a Purpose – Snap a selfie, post it on LinkedIn with #BrightFutures4Kids, and unlock a $10 donation from Acumen.
- Build Tomorrow – Explore CDAs and CEPs at www.acumenfa.com/bf4k and receive a free, customized Impact Report showing the charitable difference your credit union can make.
- Brighten the Future – Turn financial strategy into charitable impact, year-round.
About Acumen Financial Advantage
Acumen Financial Advantage is the financial performance partner of choice for forward-thinking credit unions, delivering bespoke talent retention, investment, and charitable impact solutions that consistently outperform industry benchmarks. With a deep understanding of NCUA regulations and an unwavering commitment to client service, Acumen ensures each strategy is customized to maximize impact and value. Learn more at www.acumenfa.com.
About Children’s Miracle Network
For more than 40 years, Children’s Miracle Network® has been a symbol of hope, elevating possibilities for every child in need of care. As the leading charity impacting children’s health, we unite people, partners and programs to raise urgently needed funds for children’s hospitals across the U.S. and Canada.
Wherever you see our iconic balloon, you’ll find donors, corporate partners and fundraising programs joining forces to help hospitals meet their most critical needs—from life-saving treatments and advanced equipment to innovative research and family support. Every dollar raised supports the local children’s hospital, bringing brighter futures within reach for all kids.
As a dedicated partner of Children’s Miracle Network, Credit Unions for Kids (CU4Kids) brings the ‘people helping people’ philosophy to life by fueling healthier tomorrows for local kids.
Learn more at cmn.org.
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