Recognition highlights the efficacy of key ingredient, ultra-pure lanolin and its effectiveness for moisturizing and protecting all skin types, especially eczema-prone and sensitive skin

NEW YORK, Oct. 6, 2026 /PRNewswire/ — Lanolips, the Australian-born skincare brand known for its lanolin-based formulas, announced today that its 101 Ointment Multipurpose Superbalm has earned the National Eczema Association (NEA) Seal of Acceptance™. The Seal recognizes products that meet the NEA’s standards for use by people with eczema or sensitive skin.

At the heart of 101 Ointment Multipurpose Superbalm is ultra-pure lanolin, a natural oil ethically sourced from sheep’s wool that closely resembles the lipids found in human skin. The deeply moisturizing formula was created to do more than sit on the surface of the skin, as ultra-pure lanolin is skin-identical moisture that absorbs where it is needed most, helping to support the skin barrier and reduce moisture loss rather than simply coating the surface.

The recognition comes in October during National Eczema Awareness Month. Lanolips will be supporting the announcement of 101 Ointment Multipurpose Superbalm earning the Seal of Acceptance™ with programming targeting a network of top dermatologists and the eczema community to generate awareness, real-time product trial, and user-generated social content. The brand will also be rolling out educational content highlighting the Seal of Acceptance™, the benefits of ultra-pure lanolin and why 101 Ointment Multipurpose Superbalm is suitable for eczema-prone and sensitive skin across its social channels throughout the month, in addition to having on-shelf signage at Walgreens.

For the millions of people with eczema or sensitive skin, the search for personal care and household products can be daunting. Since 2008 the NEA Seal of Acceptance has been the most trusted mark in eczema products and empowers consumers to find products that are suitable for them. All products are reviewed meticulously to ensure they meet the strict ingredient and clinical safety testing standards established by the NEA’s Scientific Oversight Committee and pass review of ingredients, formulation and testing data by members of an independent panel of leading dermatologists, allergists and eczema experts.

“Earning the National Eczema Association Seal of Acceptance™ for our 101 Ointment Multipurpose Superbalm is an incredibly meaningful milestone,” says Kirsten Carriol, Founder and CEO of Lanolips. “We have always known how incredibly effective ultra-pure lanolin is for deeply hydrating and protecting dry, sensitive skin, so having that recognized by the NEA is hugely meaningful. This recognition gives people with eczema-prone and sensitive skin added confidence in reaching for 101 Ointment Multipurpose Superbalm as a gentle, hardworking staple.”

More About Lanolips 101 Ointment Multipurpose Superbalm:

• This product started the Lanolips brand and today, one tube is sold every 30 seconds globally.
• Formulated with ultra-pure Australian and New Zealand lanolin to deliver deep, lasting moisture to dry and compromised skin.
• The fragrance-free formula has 101 uses and can be used across areas of the face and body in need of additional moisture, including lips, cuticles, elbows, and dry skin patches.
• Clinically and dermatologically tested, the 101 Ointment Multipurpose Superbalm is 100% natural, petroleum-free, cruelty-free, and vegetarian.
• Available at various retailers including ULTA, Amazon, Target, and Walgreens for $14.00 – $16.95

About Lanolips
Founded in 2009 by Kirsten Carriol, Lanolips is an award-winning, globally recognized Australian beauty brand powered by ethically and humanely sourced ultra-pure lanolin from Australia and New Zealand. Kirsten grew up on her family’s sheep farm and learned the power of lanolin from an early age, watching her grandfather’s rough, calloused hands turn soft after a day shearing sheep. Years later, after a career in beauty and countless chapped lips, Lanolips was created and now offers a wide range of clean, high-performance lip and skin treatments. Committed to sustainability and cruelty-free sourcing, Lanolips is a cult favorite among dermatologists, celebrities, and beauty editors alike. Learn more at lanolips.com.

About the National Eczema Association
Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the more than 31 million Americans living with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, helping patients and caregivers understand their condition, actively engage in their care, find strength in one another and improve their lives. NEA also advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision-making. Learn more: nationaleczema.org 

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SOURCE Lanolips